Getting coverage in a new area generally springs from the involvement a Project Sponsor. Responsible for initiating the provision of service into a new area, the role of Project Sponsors is critical and can be described in one of three categories:
1. Community Sponsor
These form the bulk of the projects we run. Typically a Community Sponsor will be made up of a Parish Council, Residents Association, Steering Group, Action Group or similar gropu which includes one or a combination of stakeholders from residents, businesses, associations, clubs, councils etc. This represents the most common form of Sponsor particularly when the need has been identified by multiple people within a community and no clear private or corporate sponsor has been identified.
2. Private or Corporate Sponsor
Either a person or company from within a community who is interested in service purely for their own consumption, but as a result of their efforts enable the door to be opened for providing service to their surrounding community. Typically speaking such projects would be funded by the sponsor, which in turn reduces lead time. We welcome the opportunity to work in partnership with sponsors of this type to reduce the cost to them of meeting their own need through working with us to meeting the need of the surrounding community.
3. Supplier Sponsor
This is where we will make a decision to provide service into an area where we believe there is a guaranteed return based on the demographics available, rather than any known interest presented by a community or private sponsor. Generally speaking, these projects are dependent on larger catchment areas / market opportunities which explains why mainstream suppliers have historically concentrated on high-population urban areas.