We will be delivering free doughnuts for every child in each school with the challenge they try to eat them WITHOUT licking their lips!

The schools have been invited to use the event to raise money for Red Nose Day!

As well as being great fun – this event is designed to bring to focus the important role broadband has in supporting rural living, and in particular in relation to education.

Lloyd Felton – Director of County Broadband said “We have already succeeded in supplying high-speed broadband to the homes of pupils in many of the villages near to these schools who were otherwise forgotten by the major telecom providers and we are delighted to support these same communities by helping them raise money for Red Nose day in such a fun way.”

Schools Taking Part…

• St. Giles – Great Maplestead
• St. Johns – Pebmarsh
• Colne Engaine C of E
• Bulmer St Andrews

And the winners were….

Congratulations to St. Giles and St. Johns who’s results were so close there was not a paper napkin between them (but plenty on thefloor!). The trophy will be shared six months in each school… with the first school to receive it being decided by the flip of a coin…. St. Giles.

Thanks to everyone for taking part – we hope it was as much fun for you to eat them, as it was for us to watch!

County Broadband are pleased to support Long Melford Retail Charity Walk in aid of Myelona UK & Holy Trinity Church – 2nd October

Congratulations to Helen Spear and all of the team who have put this event together.

We will donate £50 to the charity for each new customer signing up who has a programme for the event

At the highest level – the main telcos long ago decided lowering the price-point for urban and semi-urban provision, was more important than charging a rate that supported investment in rural delivery.  While such market forces may have been good for the urban consumer, until companies like ours emerged to re-dress the balance, it was bad news for the rural dweller.

The extent to which this occurs (and the extent to which this radiates toward the more higher populated reas of the rural community) is directly related to the ability of companies such as ours to provide reasonably priced services to the remaining minority.  This is consistent with our experience that the deeper into the final third we venture, the more resource dependent the deployment and management of the network becomes, particularly in relation to network design.

There is now a new development;  an emergence of companies ‘cashing-in’ on lower entry deployment costs enabled by new technology to provide low-cost services in urban areas, and, because of the lower entry costs, extending services into semi-rural/mid-sized population areas.  Taking on the larger telcos in a price war in their own back yard is one thing, but when they venture toward the next tier of mid-sized population aeras, without being willing to include the more costly deeper rural network deployments, then the opportunity for companies who would normally have considered this mid-population market a route to supporting the delivery of their more rural neighbours is further removed.

Companies genuinely interested in true rural deployment (such as County Broadband) and in addressing the needs of the final third of the market (those hardest to reach), are therefore further disadvantaged by this latest development – where stacking-it-high-and-selling-it-cheap only serves to further extend the much spoken of “digital divided”.

At the same time, the rural consumer should be aware that it is not sustainable to charge supermarket prices for a high-quality, professional service in areas that have corner shop footfalls.  The basic economics simply do not stack-up.

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