Fundamental to our philosophy is the need to provide a service that is affordable, professionally managed and fully supported. Traditional deployment methods use fibre and/or copper technology to deliver high-speed broadband services. This is highly expensive in terms of capital investment and as a consequence many rural communities who are either too far from the nearest enabled exchanges and/or simply not very highly populated areas are ignored by mainstream providers in favour of more urban based deployments. This largely because the traditional “hardwired” business approach means businesses are unable to justify the investment required when compared with the likely returns available to cover the investment costs.
County Broadband favours alternative wireless technologies which provides a “least cost, fastest to deploy” solution and lowers the capital investment required sufficiently to allow the needs of smaller communities to be addressed. Unlike the major network providers, our policy is to provide smaller “niche” markets which offer considerably lower financial returns than those expected from more urban deployments. Our business model works through our ability to build and aggregate these smaller niche market opportunities
